I'm Abby Jean. Companies pay me around $15,000 a month to build the brand strategy that makes their marketing actually drive sales. I put all fifteen years of it into SIGNALS instead. It finds the product already sitting inside what you know how to do, then walks you through selling it in 90 days. Built to fit your life, because mine was never going to fit yours.
Then $67/month · Cancel in two clicks · We email you before the trial ends
Let's start somewhere most people never think to start. What do you hate doing?
Good. That just ruled out every one-on-one model and pointed us at a digital product instead. What do people keep asking you for help with?
I spent a decade in NYC startups building sales and marketing departments from scratch. Some nights I was still at the office at 11pm, chasing a version of success that turned out to be burnout with better lighting.
Since 2020 I've been a fractional CMO. Translation: the person companies call when their marketing is making plenty of noise and zero money. What I actually do is build a brand strategy strong enough that marketing drives the sales, then sell the thing once it exists. Copy. Communication. Positioning that doesn't sound like every other account in the niche.
Companies pay me around $15,000 a month for that. I'm handing the same thinking to you for $67, which is either a terrible business decision or exactly the point.
Freedom was always the goal. I got there. Now I'm holding the door, and you don't have to become me to walk through it.
“I'm dreading the next eight hours and my day hasn't even started. I don't know where the next gig is coming from and I'm too tired to go looking. I've bought the courses. Every one of them was built so perfectly around the person selling it that there was never any room in it for me. I want to make money doing something that actually feels like mine, and I'm starting to think that's a lot to ask.”
And life should be fun. Mornings shouldn't open with dread about the next nine hours. That's not a you problem, and it's not a discipline problem. It's a business model problem, and those are fixable.
Something that's yours to make, not another set of instructions to follow.
A way to make money that actually gives your brain something back.
Nobody's approval to ask for. Nobody's schedule but yours.
The whole reason you started thinking about this in the first place.
I built this for you, not for me.
Not one more thing where you have to change everything about yourself to fit the mold. My routine is not your routine. You are not a template. Your life is yours, and the way you make money should fit inside it, instead of asking you to rearrange everything around it.
Same method. Same brain behind it. One of these comes with an invoice.
$15,000 a month for three months, and that's if I have room for you.
$67 a month for the same three months. The first three days are free.
That is $44,799 of strategy you are not paying for. And unlike a consultant, it doesn't go home at 6pm.
SIGNALS doesn't hand you a template. It works out your situation, then tells you exactly what to do about it.
One question at a time, the way a real consultant would. It won't hand you a plan until it actually understands your business, because a confident wrong answer costs you months.
Every answer, every decision, every draft is saved. Close the tab for a week and come back to a consultant who already knows your business and picks up mid-sentence. Once your brand is settled it gets locked, and every caption, email and page it writes afterwards is checked against it before you see it.
Strategy is the easy half. SIGNALS walks you through building the product, setting up the storefront, and posting the content, then checks whether it worked.
From “I have no idea what I'd sell” to a product with a price on it, one conversation at a time.
Let's start somewhere most people never think to start. What do you hate doing? The work that drains you, the part of your day you'd pay someone to take off your hands.
Good. That just ruled out every one-on-one model and pointed us at a digital product instead. Next question: what do people keep asking you for help with, even though you've never called it a service?
There it is. You built a system, used it for nine years, and filed it under just how I work. That is your product. We are going to package that system, price it, and put it in front of the people already asking you for it. First version ships inside two weeks.
Deep green with warm cream. Green reads as money, order, and calm competence, which is exactly what someone drowning in receipts needs to feel coming from you. Cream keeps it warm instead of corporate. One clean sans for numbers, one serif for headlines. Full palette is going in your Brand Strategy Document.
Two weeks of content, one reel a day, each one a hook plus five slides plus the ask. Download it as a spreadsheet and build the whole batch in one sitting. Post the first tomorrow and don't miss a day for thirty days. That streak matters more than any single post.
Your business, your goals, your progress, and every document you've built are stored and searchable. No re-explaining yourself. Ever.
Your bookkeeping template, priced at $47, launching Monday. Sales page is done. You still owe me the email sequence, and you told me you'd rather skip video that week. Want to knock out those emails now?
Not a course you watch. A sequence you get walked through, in order, with someone checking your work.
We start with what you hate doing. It rules out entire business models in one answer, so you never build something you'll quit in a month.
The thing you do without thinking is the thing people pay for. You won't spot it on your own. That's the job.
Positioning, voice, colors, and fonts, each chosen for a reason and explained. Revised until you actually like it.
One or two, never more. On camera or not is your call, and that decision shapes the whole plan.
One link that sells, delivers, and captures an email every time. Content with nowhere to send people is a hobby.
Two weeks of copy at a time, built to batch in one sitting. Plus the exact reel builds, step by step.
Once money is coming in, we add the next offer: a community, a course, a service, whatever fits what you're good at.
All three of these make money. SIGNALS asks which one you want before it builds anything, then teaches you that one properly.
Want to be the face of it? Good, that builds trust fastest. SIGNALS gives you the hooks, the scripts, and the shot list, and starts you on low-pressure formats until it feels normal.
The sweet spot for most people. Two or three photos of you, reused everywhere, and people remember the brand because there is a human attached. No filming, no lighting, no bad hair days.
Completely faceless works, and it is a real strategy here rather than a fallback. You get three reel builds that need no footage of you whatsoever, click by click.
First sale or full scale, wherever you're stuck, SIGNALS finds the phase that's broken and fixes it in order.
Story: the positioning and origin hook people remember you for
Ideal Client: exactly who buys, and how they decide
Gap: the problem only you solve
Niche Authority: the content pillars that build trust
Acquisition: one or two platforms, one plan, one 90-day roadmap
Launch: your product, priced and selling
Scripts & Copy: the words that sell it, in your voice
Every conversation ends with something you can actually use, built for your business, not pulled off a shelf.
Here's why that didn't get you a business.
You don't need an idea to start. SIGNALS digs the product out of what you already know how to do, then builds the whole business around it.
Show SIGNALS what you've built. It finds the one thing actually costing you the sale, and rewrites that instead of making you start over.
Still at a 9-5 and building the exit quietly, on the side.
Freelancing and tired of chasing where the next gig comes from.
You've bought the course and it still didn't feel like it was built for you.
Everything is included from minute one. Nothing is held back for a higher tier, because there isn't one.
Against $15,000 a month for the same thinking as a consultant.
We email you before the trial ends. No surprise charges.
Almost nobody does on day one. The product is usually a skill you've done so many times you stopped counting it as a skill. Finding it is the second thing SIGNALS does.
Then we don't start over. Show SIGNALS the offer, the page, the posts. It finds the leak and rebuilds that one part.
Only if you want to. Some people go full face to camera and SIGNALS coaches them through it. Some never appear at all. Plenty land in the middle with two or three photos of themselves, which is often the strongest option for people remembering your brand. You pick, and SIGNALS builds the plan around your pick.
A chatbot answers the question you asked and forgets you by tomorrow. SIGNALS decides which question actually matters, remembers every answer you've given, and holds you to the plan week after week.
90 days to a product that's selling, and the target is repeat sales, not one lucky one. You'll have your brand strategy in the first few conversations.
It's $67 a month and you can cancel in two clicks. We email you before the trial ends, so nothing lands on your card by surprise.
You already have the skill. You've just never had anyone show you how to package it and sell it. That's the whole job, and it's what I do.
$45,000 worth of strategy for $67a month. Three days free to find out if I'm right.
Then $67/month · Cancel in two clicks · We email you before the trial ends
Then start lower on the ladder. Everything below is the same system this brand runs on, and the first one costs nothing. Nobody has to start at the top.
I charged $2,500 to set this up for a client, plus $567 a month to keep it current. It is yours free, already filled in through 2027.
The planning layer almost nobody finishes, handed over finished. You are not starting a blank spreadsheet, you are editing a working one.
Companies paid me $15,000 a month for this exact thinking as a fractional CMO. You have probably already spent more than that on courses that never shipped anything. This is $29, one time.
Takes you from “I have no idea what I would even sell” to one digital product, priced and delivered. You already have the product. This finds it.
The paid tier is $8.80 a month, and that is where the frameworks, the templates and the actual revenue numbers sit.
The whole method being built in public, in real time. Not a polished case study written after the fact, which is exactly why it is worth reading.
Take the free one, use it, and come back up here when it starts working.